Marketing Engine · plain-English guide
How to read Spec Builder
Spec Builder writer specification. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Profile + dossier + format
Gives
Unambiguous writer spec
The data it uses: Your profile, the dossier, and the target format.
Watch how it works
How to read the output
The spec
The exact structure the writer must follow — sections, order, and the question each answers.
Proof mandates
Which evidence must appear where, so the draft cannot quietly drop the proof.
Constraints
Format, length, and voice rules the draft is held to.
The terms it uses
- Writer spec
- An unambiguous brief — the difference between a draft that answers the question and a draft that meanders.
- Hard gate
- A requirement the draft cannot pass without meeting — proof, structure, honesty.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Profile + dossier + format (as provided)
Inferred
- ~Structure
- ~Section order
- ~Proof placement
Questions people ask
Why a spec before writing?+
Because a good draft is a decision made in advance. The spec forces the structure and the proof to be settled before words are written.
Now read the real thing.
Run Spec Builder on your own data and compare the output to this guide. If it matches, you can trust it.