Sales Engine · plain-English guide
How to read Pricing Strategist
Pricing Strategist deal pricing & packaging analyst. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Deal context + price history
Gives
Anchor + guardrail
The data it uses: The deal context, plus price history and your margin floor.
Watch how it works
How to read the output
The anchor
The opening number and how to frame it — set high enough to leave room, low enough to be credible.
Packages
2-4 options (good/better/best) rather than one take-it-or-leave-it price.
Floor and guardrail
The lowest you should agree to, and the walk-away number below which the deal is not worth doing.
The terms it uses
- Anchor
- The first number named — it frames every number after it.
- Concession floor
- The lowest price you will agree to, and what you must get in exchange for going there.
- Margin gate
- Flags any recommendation that dips below your margin floor. The guardrail is a limit, not a suggestion.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Deal context + price history (as provided)
- ✓Margin-floor breach check (computed)
Inferred
- ~Anchor
- ~Packaging
- ~Concession floor + guardrail
Questions people ask
What if I do not give a margin floor?+
It names the guardrail as unverified judgment rather than a real limit — supply the floor before you negotiate.
Now read the real thing.
Run Pricing Strategist on your own data and compare the output to this guide. If it matches, you can trust it.