Sales Engine · plain-English guide
How to read Sniper
Sniper precision outreach drafter. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Signal brief + persona + channel
Gives
Draft message + self-critique
The data it uses: The account, its signals, and your offer.
Watch how it works
How to read the output
Draft
A grounded outreach message — every claim traceable to a signal you provided.
Self-critique
The message graded against its own signals: what it uses well, what is thin.
Signal requirement
If there is no real signal, it refuses to draft rather than manufacture a reason to reach out.
The terms it uses
- Untraceable claim
- A factual statement in the draft that no signal supports. The agent strips these.
- Signal
- A real, specific event about the account that makes the outreach timely and relevant.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Signals (as provided)
- ✓Untraceable-claim check (computed)
Inferred
- ~Angle
- ~Draft language
- ~Critique
Questions people ask
Will it write without a signal?+
No. With no real signal it refuses and tells you to find one — generic outreach is the thing it is designed to prevent.
Now read the real thing.
Run Sniper on your own data and compare the output to this guide. If it matches, you can trust it.