Sales Engine · plain-English guide
How to read Video Outreach
Video Outreach personalised video brief drafter. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Signal brief + persona
Gives
Video script + delivery note
The data it uses: The signal brief (a real trigger) and the persona.
Watch how it works
How to read the output
The script
Hook, proof, ask — the hook must reference the signal in the first 5 seconds or it is not personalised.
Shot by shot
Time-stamped beats with what to show on screen, so it records in under a minute.
How to send it
The channel and timing recommendation — a video sent at the wrong moment is still spam.
The terms it uses
- Signal requirement
- No specific signal means no brief. The agent refuses rather than inventing a reason to send.
- Hook
- The first 5 seconds — it must prove you know something specific about them.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Signal + persona (as provided)
Inferred
- ~Hook framing
- ~Proof selection
- ~Delivery timing
Questions people ask
What if I have no signal?+
It refuses to draft and tells you to find a real trigger first. A personalised video with nothing personal in it converts worse than an email.
Now read the real thing.
Run Video Outreach on your own data and compare the output to this guide. If it matches, you can trust it.