Strategy Engine · plain-English guide
How to read Market Research
Market Research total addressable market analyst. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Target segments + geography + sources
Gives
Market map + ranked entry priority
The data it uses: The segments to size, geography, and any sources (reports, analyst data) you paste in.
Watch how it works
How to read the output
Segments
Each segment with its size, the source behind that size, growth, and fit. A size with no source is flagged as an estimate.
Entry priority
Where to aim first, ranked, with the evidence behind the ranking.
Whitespace
Where demand exists but credible coverage does not — the openings.
The terms it uses
- TAM / segment size
- How much money is in play for a slice of the market. It must come from a source, not a guess dressed as a fact.
- Evidence gate
- Any size without a cited source is flagged — the map tells you what is known versus assumed.
- Whitespace
- Demand that exists but nobody credible has covered — room to enter.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Segment sizes + their sources (as provided)
- ✓Sourced vs unsourced counts (computed)
Inferred
- ~Whitespace areas
- ~Entry ranking
- ~Fit assessment
Questions people ask
Will it just make up market size numbers?+
No. Every size carries its source or is flagged as an estimate. If you gave no sources, it says so up front.
Now read the real thing.
Run Market Research on your own data and compare the output to this guide. If it matches, you can trust it.