L5
Pricing & Packaging
Designing how value is captured: strategy, packaging design, optimization.
Value-Based Pricing
Pricing the value the customer gets, not the cost you incur.
Pricing StrategistMarket Research
Product Tiers & Edition Strategy
Packaging so customers self-select the right size.
Pricing StrategistRoadmap Align
Add-On & Module Pricing
Monetizing beyond the core with add-ons and modules.
Pricing Strategist
A/B Testing for Pricing & Packaging
Letting data, not opinions, set the price.
Pricing StrategistAttribution
Price Increase Management
Raising price without burning the base.
Pricing Strategist
Renewal Pricing & Escalation
Renewing at the right price — and escalating on value.
Pricing StrategistRenewal Analyst
Competitive Pricing
Pricing with eyes on the market, not just your costs.
Pricing StrategistCompetitor Intel
Enterprise / Custom Pricing
The deal-level pricing that protects enterprise margin.
Pricing StrategistDeal Room
Read the canon · Pricing & Packaging
Monetizing Innovation· Ramanujam & TackePrice what customers valueThe Strategy and Tactics of Pricing· Nagle & MüllerPricing as strategy