Add-On & Module Pricing
Monetizing beyond the core with add-ons and modules.
Workflow
Step 1Add-On & Module Identification
ObjectiveIdentify potential add-on products and modules
InputProduct roadmap, customer requests, competitive offerings
OutputPrioritized add-on/module list
Key activities
Analyze customer expansion requests, identify product gaps, research competitor add-ons, assess technical feasibility, prioritize by demand
Decision points
Add-ons valuable? Technical feasible? Market demand?
Tools: Product research, customer feedbackRoles: Product (identification), Sales (customer feedback)
Success: 5-10 add-on candidates identified
Quality gate: Add-on candidates prioritized
Why it matters
- The core tier captures the base; add-ons capture the growth. It is how pricing grows with the customer's success.
Best practices
- Price add-ons on the value they unlock.
- Keep the packaging simple and predictable.
- Make the add-on path obvious from the core.
- Track adoption and revenue per add-on.
Common mistakes
- Add-ons priced like afterthoughts.
- Bundles that confuse buyers.
- No tracking of add-on performance.
Key questions
- Which add-on delivers clear value customers will pay for?
- Is the add-on path natural and priced well?
Agents that drive this
Pricing Strategist
Tools we use · alternates in [ ]
Metabase[ Looker Studio, Power BI, Grafana ]Notion[ Confluence, Obsidian ]