The MapCustomer AdvocacyCommunity Management

Community Management

Running the community so it runs itself.

Workflow

Step 1Platform Active
ObjectiveHave a live platform.
InputCommunity platform
OutputActive platform

Key activities

Confirm the platform is running

Decision points

Is it up?
Tools: OpsRoles: Marketing

Success: Active

Quality gate: Go: live. Loop back: down.

Why it matters

  • Communities die of neglect. Consistent management keeps engagement alive and turns it into a durable asset.

Best practices

  • Onboard new members actively.
  • Facilitate discussions; surface experts.
  • Recognize contributors — recognition drives participation.
  • Measure engagement, not just member count.

Common mistakes

  • Automation replacing human connection.
  • Members asking into silence.
  • No recognition for the people who carry it.

Key questions

  • Is the community helping members, or just hosting them?
  • Who are the experts we should surface?

Agents that drive this

Listener

Tools we use · alternates in [ ]

Notion[ Confluence, Obsidian ]Slack[ Teams, Discord ]Supabase[ Postgres, Firebase ]