Funnel Analytics
Finding where the funnel leaks.
Workflow
Step 1Funnel Def
ObjectiveMap the funnel.
InputBusiness model, journey
OutputFunnel map
Key activities
Define stages and transitions
Decision points
Are stages real?
Tools: MappingRoles: Analytics · marketing
Success: Funnel mapped
Quality gate: Go: stages clear. Loop back: fuzzy.
Why it matters
- Funnel analytics finds the cheapest growth lever — fixing a leak converts existing traffic instead of buying more.
Best practices
- Define the funnel stages exactly.
- Measure conversion, not just volume.
- Find the biggest leak and fix it first.
- Test fixes and measure the delta.
Common mistakes
- A funnel in a slide, not a system.
- Looking at stage volumes, not conversion rates.
- Fixing leaks by feel instead of data.
Key questions
- Where is the biggest drop-off?
- What fix would recover the most revenue?
Agents that drive this
Pipeline AuditorAttribution
Tools we use · alternates in [ ]
Metabase[ Looker Studio, Power BI, Grafana ]Google Analytics[ Plausible, Mixpanel ]Supabase[ Postgres, Firebase ]