Market Research
Decisions grounded in the market, not assumptions.
Workflow
Step 1Research Questions
ObjectiveDecide what the research must answer.
InputBusiness question
OutputResearch brief
Key activities
Define questions, scope, success criteria
Decision points
What decision does this inform?
Tools: NotionRoles: Founder · strategy
Success: Clear research brief
Quality gate: Go: questions sharp. Loop back: vague.
Why it matters
- The biggest GTM mistakes are wrong-market bets made on intuition. Research replaces the guess with evidence.
Best practices
- Define the question before the methodology.
- Mix primary and secondary research.
- Present recommendations, not just findings.
- Revisit — markets move.
Common mistakes
- Research that confirms what you already believed.
- A beautiful report nobody acts on.
- Confusing data collection with insight.
Key questions
- What decision does this research change?
- What would falsify our current assumption?
Agents that drive this
Market ResearchDiagnostic
Tools we use · alternates in [ ]
Exa[ Tavily, Apify, Brave Search ]Tavily[ Exa, Apify, Perplexity ]Apify[ Zyte, ScraperAPI, Octoparse ]