Partner Selection & Recruitment
Picking partners who multiply your reach.
Workflow
Step 1Market Research
ObjectiveUnderstand the partner landscape.
InputMarket knowledge
OutputPartner landscape map
Key activities
Research potential partners, segment by fit
Decision points
Who extends our reach?
Tools: Exa, ApolloRoles: Channel lead
Success: Landscape mapped
Quality gate: Go: field clear. Loop back: blind.
Why it matters
- Partners extend reach you couldn't build alone. The right partners compound; the wrong ones waste everyone's time.
Best practices
- Qualify fit — market, motion, commitment — before the pitch.
- Start with a pilot before a full program.
- Negotiate terms that align incentives.
- Onboard fast and support early.
Common mistakes
- Recruiting partners by volume, not fit.
- Partnerships that look good in PR and produce nothing.
- No onboarding — partners never actually launch.
Key questions
- What does this partner add that we can't build?
- Are their incentives aligned with ours?
Agents that drive this
Signals ScoutDeal Room
Tools we use · alternates in [ ]
Exa[ Tavily, Apify, Brave Search ]Apollo[ ZoomInfo, Lusha, Cognism ]Notion[ Confluence, Obsidian ]