Personalization

Why it matters

• Personalization is the reply-rate lever. The lead determines the signal, the signal determines the angle, the angle determines the copy. Break the chain and you're back to spray.

Best practices

• One angle per email, tied to a verifiable signal.
• Short, human, specific. No "I noticed your company".
• Write the sequence as a framework: problem → proof → ask.
• Template variations per signal type, then test.
• Let AI draft, humans edit — the voice is yours.

Common mistakes

• Personalization theater: "saw your site" when the email is clearly templated.
• Trying to sell in email 1. The job is to earn a reply.
• No subject line craft — subject decides whether body is read.

Key questions

• Does this email prove we did the homework?
• Is there one clear reason for the prospect to reply?
• Does the angle match the signal?

Agents that drive this

Tools we use · alternates in [ ]