Product Roadmap Alignment
Making sure the product ships what GTM needs to sell.
Workflow
Step 1GTM Needs Assessment
ObjectiveIdentify what GTM needs from product roadmap
InputMarket priorities, customer feedback, competitive gaps, sales feedback
OutputGTM feature priorities and timing requirements
Key activities
Gather GTM feedback on customer needs, competitive gaps, sales wins/losses, market requirements
Decision points
What features most impact GTM success? Timeline critical?
Tools: Feedback collection tools, market researchRoles: GTM leadership (coordination), Sales/Marketing (feedback), Product (input)
Success: Clear GTM feature priorities documented with timing
Quality gate: GTM priorities documented and validated
Why it matters
- A roadmap built without GTM creates launches that fall flat and sales teams selling features that don't exist yet. Alignment turns releases into revenue events.
Best practices
- Involve GTM in requirement prioritization, not just launch timing.
- Tie releases to segments and use cases, not just features.
- Plan the launch as early as the build.
- Feed customer feedback back into the roadmap.
Common mistakes
- GTM told about the roadmap at launch.
- Features shipped with no launch plan.
- Roadmap driven by requests, not market need.
Key questions
- What does GTM need from the product this quarter to hit target?
- Which release changes the go-to-market story?
Agents that drive this
Roadmap AlignPlanning Cycle
Tools we use · alternates in [ ]
Notion[ Confluence, Obsidian ]Supabase[ Postgres, Firebase ]