Review Management
What strangers read about you before they call.
Workflow
Step 1Review Site Monitor
ObjectiveWatch the platforms.
InputReview platforms
OutputReview feed
Key activities
Monitor reviews across sites
Decision points
What are people saying?
Tools: Apify, dashboardsRoles: Marketing
Success: Monitored
Quality gate: Go: watching. Loop back: blind.
Why it matters
- Reviews shape first impressions. Managed well, they build trust; ignored, they quietly cost deals.
Best practices
- Monitor every relevant platform on a cadence.
- Respond fast — especially to negatives.
- Promote the positive reviews.
- Handle negatives by fixing the cause, not just the comment.
Common mistakes
- Responding to nothing.
- Arguing with negative reviews.
- Ignoring the pattern behind the bad ones.
Key questions
- What do prospects read before they reach out?
- What does the review pattern actually say?
Agents that drive this
Listener
Tools we use · alternates in [ ]
Apify[ Zyte, ScraperAPI, Octoparse ]Slack[ Teams, Discord ]Notion[ Confluence, Obsidian ]