Signal Collection

Why it matters

• The single biggest lever in modern outbound. Reaching someone at the moment of change beats reaching them cold every time. Signals are what turn a database into a conversation.

Best practices

• Choose signal sources per ICP — Parallel, Exa, Apify, job boards, maps.
• Score recency: a signal 7 days old is far stronger than 90 days.
• Tag the signal type (funding, hiring, tech change, job move) so the angle maps to it.
• Validate signal quality before it drives outreach — false signals burn credibility.
• Keep a feedback loop: which signals actually correlate with replies and closes?

Common mistakes

• Collecting signals you never act on — noise.
• Treating "funded recently" as one signal when the buyer context differs.
• No recency scoring — acting on stale intent.

Key questions

• What event makes this company more likely to buy this quarter?
• Can the signal be verified, or is it a guess?
• Which signal maps to which angle in the copy?

Agents that drive this

Tools we use · alternates in [ ]