User Groups
Customers learning from each other — and loving you for it.
Workflow
Step 1Community Interest
ObjectiveGauge the demand.
InputCustomer base
OutputInterest signal
Key activities
Test whether customers want a user group
Decision points
Is there demand?
Tools: ResearchRoles: Marketing · CS
Success: Interest confirmed
Quality gate: Go: real. Loop back: forced.
Why it matters
- Community is a retention and advocacy engine. Customers who belong churn less and refer more.
Best practices
- Start with real interest, not forced committees.
- Give members a reason to show up — content, peers, recognition.
- Facilitate, don't control.
- Measure engagement and growth.
Common mistakes
- A community with no reason to exist.
- Over-moderating the life out of it.
- Building it and walking away.
Key questions
- What do members get from this group?
- Is it growing and active, or dead?
Agents that drive this
Campaign BuilderListener
Tools we use · alternates in [ ]
Notion[ Confluence, Obsidian ]Slack[ Teams, Discord ]HubSpot[ Salesforce, Pipedrive, Attio ]