The Concept
Platforms (LinkedIn, Twitter, YouTube) hate links. They want to keep users on the platform. If you post a link, the algorithm buries you.
'Zero-Click Content' gives the entire value in the post itself. No teaser. No 'Link in comments'.
The Fix
Optimize for consumption, not clicks. If 1,000 people read your insight, you win brand equity. If 10 people click your link, you win nothing.